Episode 1: Making newsletters personal

Welcome to the brand new WP Publisher Sessions, where we explore how publishers can grow their audience and revenue.

This first session is all about newsletters. Your hosts are Lesley Sim of newsletterglue.com, Pete Ericson of leakypaywall.com, and Steve Burge of publishpress.com.

01:36 Newsletters vs different distribution channels

03:27 Topic overview

04:12 Be personal with your newsletters

06:26 Don’t be afraid to ask for things from your subscribers

09:35 Appreciation and shoutouts in your newsletter

16:30 Segmentation and multiple newsletters

38:50 Automated and RSS newsletters

44:12 Quality over quantity subscribers

47:23 How do you get quality subscribers?

1:02:50 Treat your subscribers


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